How does this earn its keep?

Pictured: me putting the fun in podcast funds One hill I’ve evidently chosen to die on: podcasts aren’t only creative projects. They’re value-generating assets. Because if a podcast doesn’t earn its keep, it’s in trouble deep. (To loosely quote the eternal poet Madonna Louise Ciccone...) I’ve devoted an arguably excessive percentage of my content spaces to shouting from the proverbial rooftops that podcasts are business assets. Very, very valuable ones at that. But of course they're also a...